Tons of new visitors discover our website for the first time each minute.

		50% American
		25% european
		15% UK
		5% Asia
		3% Australia
		2% Africa

Project 2011 provides critical face-to-face interaction with prospects and customers, it helps you keep pace with industry changes through on-point education and vital networking opportunities. Whether your business is established or just starting out.

Project 2011 welcomed attendees and women organization from ALL 50 U.S. STATES and 60 COUNTRIES!

Included:Argentina, Australia, Austria, Barbados, Belgium, Brazil, British Virgin Islands, Canada, Chile, China, Cocos Islands, Colombia, Costa Rica, Denmark, Ecuador, Egypt, El Salvador, Finland, France, French Guiana, Germany, Ghana, Greece, Guadeloupe, Guatemala, Honduras, Hong Kong, Hungary, India, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Korea, Mexico, Netherlands, Netherlands Antilles, New Zealand, Niger, Nigeria, Norway, Panama, Philippines, Portugal, Russian Federation, Serbia, Singapore, Spain,South Africa, Switzerland, Taiwan, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom, Uruguay, Venezuela, Vietnam.

This program is your guide to improving productivity and controlling costs at project 2011 show. It will help you promote your company's participation at the show, meet with more of your clients and prospects at the event and follow up with more results.

This Program offers you:

• The Exhibitor Marketing Guide, with tips, techniques, resources and checklists to maximize your company's promotion investment before, during and after the show.

• Strategies for establishing measurable objectives, selecting and training your booth staff.

Howto attract more buyers, prospects and media attention to your booth.

TABLE OF CONTENTS

1. Business Communications Brings Buyers to the Show
2. Attract the Right Buyers to Your Booth
3. Marketing Tools to Bring More Buyers into Your Booth
4. Attracts Media to the Show
5. Sponsorship and Advertising Opportunities

1 Communications Brings Buyers to the Show

Mailings, faxes and e-mails to buyers in target markets.

Print promotions to prospects, visitor brochures and reminder postcards.

Follow-up e-mails and faxes to complement the direct-mail campaign.

Phone calls to past registrants extending a personal invitation to the show.

ADVERTISING
Show ads with in females we trust logo in international, national and regional trade publications to reach hundreds of thousands of qualified buyers.
Radio ads on stations broadcasting your prensence in project 2011.

2 Attract the Right Buyers to Your Booth

Maximize your pre-show marketing efforts by matching them with the input sources attendees use to decide which shows to attend:

- Create a "buzz" about your participation in Project 2011 show that will translate into positive word-of-mouth promotion for your exhibit.

- Work with our-publication editors to place your company news in pre-show issues.

- Personally invite your most important buyers and prospects.

Attendees are looking for concrete solutions to their current problems and challenges.

- Send your clients and prospects printed VIP invitations with a fact sheet on the products/services that will be in your booth.

- Promote what's new in your booth.

- Staff your booth with company employees who can help solve your targeted audiences' problems.

- Convince your prospects to visit your booth by explaining your company's special product or service — your unique
selling proposition.

- Promote in advance the technical specifications of the new products that will be on display in your booth.

How do Exhibitors Drive Attendees to Their Booth?